Strategic Communications Campaigns
A comprehensive communications strategy and specialized services are vital to successfully launching an initiative. To that end, The Hatcher Group:

• Produces media audits and strategic communication plans based on interviews and assessments of existing communication materials
• Conducts full-day message development sessions to develop clear, concise and compelling mission statements and tag lines
• Creates product branding to provide a consistent look in brochures, reports, Web sites and other materials
• Directs on-camera media training sessions

Press Relations
Drawing on our extensive experience in journalism and working with national, state and local reporters, The Hatcher Group offers a range of services designed to build thoughtful press coverage of our clients' research and initiatives. At The Hatcher Group, we:

• Develop strategic media campaigns
• Create and maintain directories of reporters in key issue areas
• Write press releases and media advisories
• Prepare and design media briefing materials
• Organize press conferences
• Edit and place op-eds
• Prepare clients for interviews and editorial board visits

Outreach to Federal and State Policymakers
The Hatcher Group seeks to maximize our clients' work by disseminating and making it accessible to key policymakers, including federal and state officeholders, national associations and advocacy groups. To reach policymakers, we:

• Develop report summaries and policy briefs that are easily grasped by busy decision-makers
• Organize briefings and personal meetings with members of Congress Administration officials, key advocacy groups and national association representatives
• Coordinate Congressional "Hill Days"
• Organize Congressional site tours of grantee projects located in legislators’ districts

Reports and Policy Briefs
We produce reports, briefs and other publications that are effective, eye-catching, and powerful. The Hatcher Group:

• Ensures that the written materials are readable, substantive and accessible to its intended audience
• Works closely with professional design firms and oversees production of reports that gain notice and make a difference
• Disseminates reports in strategic and cost-effective ways

Online Communications, Web Site Creation and Management
State-of-the-art electronic communications form the cornerstone of successful outreach strategies. The Hatcher Group helps clients develop dynamic Web sites and online materials that showcase clients and their issues in an engaging, eye-catching and educational manner. With expertise in the latest technologies, The Hatcher Group offers insightful guidance and innovative strategies for increasing visibility and drawing in supporters. The Hatcher Group:

• Produces and manages Web sites that are clear, interactive and compelling
• Drives target audiences to Web sites through creative electronic outreach strategies
• Creates and maintains targeted databases of journalists, practitioners, policymakers and stakeholders
• Produces and disseminates electronic newsletters, electronic postcards and press releases that are concise and visually appealing
• Electronically disseminates reports to listservs and Web sites
• Enhances online offerings to include cutting-edge outreach tools such as RSS feeds, podcasts, video, blogs and blogger outreach

Documentaries and Videos
Documentaries provide a dynamic, compelling resource for educating audiences. The Hatcher Group works with award-winning filmmakers to produce outstanding documentaries and videos for diverse audiences. The Hatcher Group also coordinates strategic dissemination plans that place films in front of the right audiences. The Hatcher Group:

• Participates in consultation sessions with filmmakers and policy experts to create documentaries that will resonate with policymakers, advocates and the general public
• Writes, develops and designs supplemental materials, including policy briefs, discussion guides and press materials
• Creates targeted distribution databases, manages distribution and publicity and helps advocates plan screening events