Promoting Tax Credits for Low-Wage Workers
Overview
Progressive tax policy can help many hard-working Americans who struggle to make ends meet. Since 2007, The Hatcher Group has managed Tax Credits for Workers and Their Families (TCWF), a national communications initiative that works to raise awareness of and build support for vital tax credits for low-wage Americans. The initiative connects low-wage workers with income-boosting tax credits proven to reduce poverty and improve health and educational outcomes. Through TCWF, Hatcher works with policymakers and advocates to develop strategic communications plans and materials that promote the Earned Income Tax Credit (EITC), Child Tax Credit (CTC), and Child and Dependent Care Credit (CDCC).
Capabilities
Earned Media
Strategic Communications
Strategic Events
Marketing
Branding
Digital Engagement
Paid Media
Creative
Multimedia Production
Website UI/UX
Materials
The Hatcher team creates engaging materials, including talking points, Op-Eds, videos, advocacy tools, social media cards, motion graphics, reports, and more.
Strategy
Since 2007, Hatcher has led this nonpartisan communications campaign to raise awareness of and build support for tax credits for low-income Americans. TCWF began as a “one-stop shop” website for policymakers and advocates and grew into a full-scale communications campaign.
We provide individualized communications assistance to advocacy groups in more than 20 states. And we use storytelling to change hearts and minds — helping low-income workers craft testimonies for their state legislatures, connecting storytellers with the media, creating a series of videos that share personal stories, and developing social media campaigns.
Events
We host annual policy briefings on Capitol Hill to educate members of Congress and their staff on the importance of protecting and expanding federal tax credits, drawing 100–150 guests and featuring speakers such as Sen. Sherrod Brown (D-OH) and Sen. Cory Booker (D-NJ).
Website
Hatcher created and continues to maintain the TCWF website. The site has become the go-to resource for the latest tax credit research, news, data, and more.
Our Impact
- Developed a series of five videos, featuring the stories of low-income Oregonians for, the Oregon Center for Public Policy.
- Crafted Op–Eds for the West Virginia Budget and Policy Center:
- “Internet tax revenue should help WV working families.”
- “W.Va. families need tax break, not another burden.”
- Produced a widely shared video on how tax credits help veterans and active-duty military families.
- Created an award-winning series of infographics on how the EITC helps to keep people out of prison, prevent child abuse, and reduce rural poverty.
Since TCWF’s launch in 2007, tax credits for working families have amassed widespread bipartisan support from lawmakers at both the state and federal levels. With Hatcher’s support, the federal EITC and CTC have grown significantly, more than a dozen states have enacted new state-level tax credits, and existing tax credits have expanded in more than 20 states.