For years, the John T. Gorman Foundation operated as a family-led organization, primarily funding direct services. People knew the Foundation because of its founder, an L.L. Bean heir. When the Foundation shifted its philosophy to focus on four key areas, it needed to communicate better about this shift in priorities and new grant-making philosophy.
Starting with a thorough messaging session, we produced a clear messaging document, crisp boilerplate, a communications plan and calendar, one-pagers about each priority area, Twitter and Facebook pages, a quarterly electronic newsletter, a style guide, a re-designed website with a beefed-up “Resources” page, and business cards, letterhead, and envelopes.
The Foundation’s brand is solidified and its influence is growing in Maine and throughout the country.