• Focus Areas

National Assessment Governing Board Events

CASE STUDY: Events National Assessment Governing Board Events Release of the 2018 National Assessment of Educational Progress Results in Civics, Geography, and U.S. History Overview Because of the pandemic, the National Assessment Governing Board had to come up with a way to adapt its release of the 2018 National Assessment of Educational Progress results in [...]

100,000 Opportunities Initiative

CASE STUDY: Economic Opportunity 100,000 Opportunities Initiative National Youth Hiring Day 2020 Overview The U.S. has nearly 5 million “opportunity youth” — young people, ages 16-24, who are out of school and ready to work, but who often face barriers to pursuing, securing, and keeping jobs. 100,000 Opportunities Initiative is a coalition of more than [...]

Maryland Behavioral Health Coalition

CASE STUDY: Public Health & Wellness Maryland Behavioral Health Coalition Campaigning to “Keep the Door Open” Overview For years, Maryland’s public behavioral health system has suffered from stagnant budgets and increasing demand, jeopardizing access to mental health and substance use disorder services. Since 2014, The Hatcher Group has worked with the Behavioral Health Coalition, which [...]

Baltimore Votes Coalition

CASE STUDY: Social Justice & Democracy Baltimore Votes Coalition Working to Ensure Every Voice is Heard, and Every Vote is Counted Overview In response to the COVID-19 pandemic, Maryland, like many other states, had to quickly pivot to voting by mail (with limited in person voting) for the April 28, 2020 special election to fill [...]

Edna McConnell Clark Foundation

CASE STUDY: Equity & Opportunity Edna McConnell Clark Foundation PropelNext Takes the Next Step Overview PropelNext helps nonprofits that serve disadvantaged youth to build their capacity and become “learning organizations.” With PropelNext’s move to a new home, The Edna McConnell Clark Foundation (EMCF) asked The Hatcher Group to provide a full range of communications services [...]

U.S. Department of Veterans Affairs Office of Connected Care

CASE STUDY: Public Health U.S. Department of Veterans Affairs Office of Connected Care Helping Veterans Access Telehealth Overview The Department of Veterans Affairs’ Office of Connected Care (OCC) is improving healthcare access for all Veterans by encouraging the use of telehealth services. To encourage use of its telehealth services and train health practitioners and care [...]

Campaign for Tobacco-Free Kids

CASE STUDY: Public Health Campaign for Tobacco-Free Kids Ending the Sale of Flavored Tobacco Products in Maryland Overview Flavored tobacco products have created a public health emergency in Maryland. Flavors like mint, gummy bear, and cotton candy lure children into a life-long struggle with tobacco addiction. Young people of color and those in the LGBTQ [...]

National Multiple Sclerosis Society

CASE STUDY: Public Health National Multiple Sclerosis Society Advocating for Affordable Care for All People Living with MS Overview Continually escalating drug prices have left vital medications out of reach for too many people living with Multiple Sclerosis. Since 2019, The Hatcher Group has partnered with the National Multiple Sclerosis Society (NMSS) to educate and [...]

Horizon Foundation

CASE STUDY: Public Health Horizon Foundation Working to Make Howard County Healthier Overview The Horizon Foundation, the largest independent health philanthropy in Maryland, is committed to improving physical and mental health in Howard County through innovative initiatives, collaborative partnerships, strategic grantmaking, and thoughtful advocacy. Horizon came to The Hatcher Group looking to better communicate about [...]

Montgomery County Planning Department

CASE STUDY: Equity & Opportunity Montgomery County Planning Department Supporting a Thriving Montgomery County Overview The Montgomery County Planning Department created the Thrive Montgomery 2050 initiative to capture the community’s values and priorities and create a plan with a shared vision about land use, housing, transportation, the environment, and other issues. Montgomery Planning came to [...]

Waterkeepers Chesapeake

CASE STUDY: ENVIRONMENT Waterkeepers Chesapeake Protecting Water Quality and Aquatic Life in the Chesapeake Bay Overview The Conowingo Dam on the lower Susquehanna River has caused debris, nutrient, and sediment pollution in the Chesapeake Bay for decades. When the Exelon Corporation filed to renew its 50-year license to operate the dam, Waterkeepers Chesapeake took legal [...]

Ocean Conservancy

CASE STUDY: ENVIRONMENT Ocean Conservancy Proactively Planning for the Inevitable Overview These days, it’s not if, but when a crisis will strike. Every organization is at risk for a crisis, whether from a mistake, a scandal, a natural disaster, or a malicious data breach. Realizing it was no exception, Ocean Conservancy, an international environmental advocacy [...]

4 the Delaware

CASE STUDY: ENVIRONMENT 4 The Delaware Standing up for Clean Water Overview More than 15 million people in four states — New York, New Jersey, Pennsylvania, and Delaware — depend on the Delaware River for clean drinking water. As the longest undammed river east of the Mississippi, the Delaware River is the backbone of a [...]

National Fish and Wildlife Foundation

CASE STUDY: ENVIRONMENT National Fish and Wildlife Foundation Supporting a Healthier Gulf of Mexico Overview In 2017, the National Fish and Wildlife Foundation (NFWF) and the National Oceanic and Atmospheric Administration (NOAA) implemented the Deepwater Horizon Oceanic Fish Restoration Project, which compensates pelagic longline vessel owners for participating in a six-month repose from fishing yellowfin [...]

Blue Water Baltimore

CASE STUDY: ENVIRONMENT Blue Water Baltimore Preparing for Potential Crisis Communications Overview Blue Water Baltimore, an environmental nonprofit, had to communicate sensitive information to employees and stakeholders. The goal was to be open and transparent, but also respectful and empathetic given the delicate nature of the information. The Hatcher Group helped Blue Water Baltimore prepare [...]

Maryland 529

CASE STUDY: EDUCATION Maryland 529 Helping Maryland Families Save for College Overview As college tuition and higher education costs rise, it can seem like more of a challenge than ever to save for college. Maryland 529 provides flexible and affordable 529 plans to help Maryland families save for future education expenses and reduce dependence on [...]

News Literacy Project

CASE STUDY: EDUCATION News Literacy Project Coronavirus Digital Ad Campaign Overview At the beginning of March 2020, as the coronavirus began to spread in the United States, the News Literacy Project and Hatcher Digital were already partnering on an ad campaign around Super Tuesday. As fallout from the virus began affecting schools and confusion spread [...]

Afya Baltimore

CASE STUDY: EDUCATION Afya Baltimore Communicating the Afya Way Overview Afya Baltimore is a nonprofit organization that creates and operates charter schools in the city of Baltimore. In 2019, when two Afya schools — Afya Public Charter School and Brehms Lane Public Charter School — merged into a single K-8 school, Afya sought The Hatcher [...]

U.S. Census Bureau Statistics in Schools

CASE STUDY: EDUCATION U.S. Census Bureau Statistics in Schools 2020 Census “Everyone Counts!” Fall Festival in Memphis Overview On October 28, 2019, the 2020 U.S. Census Bureau’s Statistics in Schools (SIS) program held a fall festival in Memphis at the Liberty Bowl for 1,000 5th graders from across the city. The goal was to raise [...]

PDK International

CASE STUDY: EDUCATION PDK International Poll of the Public’s Attitudes Towards the Public Schools Overview PDK International’s annual Poll of the Public’s Attitudes Towards the Public Schools has been carried out for more than 50 years and is the nation’s preeminent poll on sentiment about public schools. For several years, The Hatcher Group has led [...]

Arkansas Campaign for Grade-Level Reading

CASE STUDY: EDUCATION Arkansas Campaign for Grade-Level Reading Building Support for Early Learning and Literacy in Arkansas Overview The Arkansas Campaign for Grade-Level Reading (AR-GLR) seeks to raise awareness about the importance of early learning and literacy and mobilize action to ensure all children read on grade level by the end of third grade. In [...]

The Wallace Foundation

CASE STUDY: EDUCATION The Wallace Foundation Communicating Complex Knowledge Overview The Wallace Foundation is a national philanthropy focused on improving education and enrichment for disadvantaged children and fostering the vitality of arts for everyone. For the past decade, The Hatcher Group has been proud to serve as their primary communications consultant. The foundation relies on [...]

Spotlight on Poverty and Opportunity

CASE STUDY: ECONOMIC OPPORTUNITY Spotlight on Poverty & Opportunity Shining a Spotlight on Poverty and Opportunity Overview Despite rising inequality, policymakers and the media too often overlook the needs of low-income people. The Hatcher Group helped launch Spotlight on Poverty and Opportunity in 2007 to bring attention to the issues the tens of millions of [...]

Maryland Pesticide Education Network

CASE STUDY: ENVIRONMENT Maryland Pesticide Education Network Reducing Pesticides to Protect Marylanders, Bees, and Clean Water The Challenge To protect Maryland’s environment, people, and wildlife – particularly bees and other pollinators – from dangerous pesticides, the Maryland Pesticide Education Network launched the Smart on Pesticides Maryland coalition in 2012, comprised of more than 95 organizations [...]

The Maryland Clean Agriculture Coalition

CASE STUDY: ENVIRONMENT The Maryland Clean Agriculture Coalition CLEAN AGRICULTURE FOR A CLEANER CHESAPEAKE BAY Overview Agriculture is the largest single source of pollution to the Chesapeake Bay and the waters that feed it, yet the agriculture industry has had an outsized influence over Maryland’s pollution policies. The Maryland Clean Agriculture Coalition includes more than [...]

HealthCare Access Maryland

CASE STUDY: PUBLIC HEALTH & WELLNESS HealthCare Access Maryland Promoting Access to Affordable Health Insurance The Challenge HealthCare Access Maryland (HCAM) is a statewide public health-focused nonprofit that served as the navigator organization to help residents in Central and Western Maryland learn about and sign up for health insurance. In that role, HCAM works in [...]

Food Stamp Challenge

CASE STUDY: SOCIAL JUSTICE & DEMOCRACY Annie E. Casey Foundation Congress SNAPS to Attention with the Food Stamp Challenge The Challenge In 2007, the United States Congress was negotiating the Farm Bill, which included funding for Food Stamps (now known as the Supplemental Nutrition Assistance Program, or SNAP). At the time, the average benefit was [...]

Maryland Citizens Against State Executions

CASE STUDY: SOCIAL JUSTICE & DEMOCRACY Maryland Citizens Against State Executions Abolishing the Death Penalty in Maryland The Challenge Since 1973, more than 160 individuals have been exonerated from death row after presenting evidence proving their innocence. Additionally, study after study has shown that death sentences are more likely to be recommended for black defendants [...]

BHSB “Don’t Die Campaign”

CASE STUDY: PUBLIC HEALTH & WELLNESS Behavioral Health System Baltimore DON’T DIE CAMPAIGN: REDUCING HARM AND SPREADING HOPE The Challenge Baltimore City has been particularly hard hit by the opioid epidemic—more than 700 people in Baltimore died as a result of overdosing in 2017. Behavioral Health System Baltimore (BHSB) is a nonprofit organization established by [...]

Ayuda

CASE STUDY: SOCIAL JUSTICE & DEMOCRACY Ayuda Connecting Immigrants to Vital Services The Challenge When Ayuda – a nonprofit that provides legal, social, and language services for low-income immigrants in the D.C. metro region – needed to strengthen their communications capacity to better reach the populations they serve, they turned to The Hatcher Group for [...]

National Assessment Governing Board

CASE STUDY: EDUCATION National Assessment Governing Board Showcasing 'The Nation's Report Card' The Challenge In October 2017, The Hatcher Group was hired by the National Assessment Governing Board as its lead communications consultant. The Governing Board is a federal agency that oversees and releases the results from the National Assessment of Educational Progress—known as The [...]

Fight for $15

CASE STUDY: ECONOMIC OPPORTUNITY 1199SEIU Maryland/DC Chapter FIGHTING FOR A FAIR MINIMUM WAGE The Challenge 1199SEIU, one of the largest healthcare unions in the country faced strong opposition across the state to pass a bill to raise Maryland’s minimum wage. Seeking to help their members and working families earn a sustainable wage, they formed a [...]

Aspen Institute National Commission for Social, Emotional, and Academic Development

CASE STUDY: EDUCATION Aspen Institute National Commission for Social, Emotional, and Academic Development SOCIAL, EMOTIONAL, AND ACADEMIC LEARNING TAKES CENTER STAGE The Challenge The Aspen Institute National Commission on Social, Emotional, and Academic Development sought communications help in garnering support for their core belief that learning is social and emotional. They wanted to move people [...]

Tax Credits for Workers and Their Families

CASE STUDY: ECONOMIC OPPORTUNITY Tax Credits for Workers and Their Families Promoting Tax Credits for Low-Wage Workers Overview Too many Americans are working hard yet still struggling to make ends meet; progressive tax policy can help. The Hatcher Group’s Tax Credits for Workers and Their Families (TCWF) initiative connects low-wage workers with income-boosting tax credits [...]

BHSB “See Past the Stigma Campaign”

CASE STUDY: PUBLIC HEALTH & WELLNESS Behavioral Health System Baltimore SEE PAST THE STIGMA The Challenge Behavioral Health System Baltimore (BHSB) works to develop, implement, and align resources, programs, and policies that support the behavioral health and wellness of individuals, families, and communities. BHSB came to The Hatcher Group to create a compelling and eye-catching [...]

Nourish Now

CASE STUDY: ECONOMIC OPPORTUNITY Nourish Now TURNING FOOD WASTE INTO HUNGER RELIEF Overview Nourish Now is a nonprofit food bank operating under the mission to solve food waste and hunger simultaneously by recovering surplus food and redistributing it to low-income Maryland residents. Facing insufficient media coverage of this vital work, Nourish Now turned to The [...]

Senior Opioid Campaign for BHSB

CASE STUDY: PUBLIC HEALTH & WELLNESS Behavioral Health System Baltimore Senior Opioid Campaign The Challenge Behavioral Health System Baltimore (BHSB) and the Baltimore City Health Department wanted to develop messages about opioid misuse specifically for seniors – as a growing number of older adults are dying from opioid overdoses. But, many seniors don’t think of [...]

News Literacy Project

DESIGN & CREATIVE: EDUCATION News Literacy Project Project Overview To commemorate the News Literacy Project’s 10th anniversary, we designed a new anniversary logo from elements of NLP’s current brand identity, tying the two together while giving the 10th anniversary its own special look. With the new logo as a foundation, we developed a dynamic, animated [...]

Job Opportunity Task Force

DESIGN & CREATIVE: ECONOMIC OPPORTUNITY Job Opportunities Task Force Project Overview We created the design and layout for the Job Opportunities Task Force’s 100+ page report, “The Criminalization of Poverty: How to Break the Cycle through Policy Reform in Maryland.” With dense content targeted toward policymakers and the media, we used gripping images, clean grid [...]

Johns Hopkins University 21st Century Cities Initiative

DESIGN & CREATIVE: ECONOMIC OPPORTUNITY Johns Hopkins University 21st Century Cities Initiative Project Overview We designed a series of policy briefs on economic opportunity and the racial wealth gap in Baltimore for JHU 21st Century Cities Initiative, using the new brand we developed for its recent website redesign. PROJECT SCOPE Logo Website Program Book

OSI-Baltimore

DESIGN & CREATIVE: SOCIAL JUSTICE & DEMOCRACY OSI-Baltimore Project Overview We collaborated with OSI-Baltimore on the design of a recent white paper about how to leverage funding for youth-led activists and organizations. The white paper balanced beautiful type and subtle graphic elements with smart use of white space to draw the attention of youth, activists, [...]

John T. Gorman Foundation

DESIGN & CREATIVE: ECONOMIC OPPORTUNITY John T. Gorman Foundation Project Overview We designed a report for the John T. Gorman Foundation about the challenges faced by older youth who are homeless and/or part of the foster care or juvenile justice systems in Maine. The Foundation wanted a design that did not stigmatize the youth, but [...]

Arkansas Campaign for Grade-Level Reading

CASE STUDY: EDUCATION Arkansas Campaign for Grade-Level Reading Building Support for Early Learning and Literacy in Arkansas Project Overview The Arkansas Campaign for Grade-Level Reading (AR-GLR) seeks to raise awareness about the importance of early learning and literacy and mobilize action to ensure all children read on grade level by the end of third grade. [...]

The Aspen Institute Education & Society Program

DESIGN & CREATIVE: EDUCATION The Aspen Institute Education & Society Program Project Overview For the Aspen Institute Education & Society Program, we created a suite of tools—including infographics to guide local conversations about new opportunities under the federal Every Student Succeeds Act—that utilize typography and hierarchy to lift up the priorities for pursuing educational equity. [...]

BMore in Control

CASE STUDY: PUBLIC HEALTH & WELLNESS BMore in Control The Challenge For the state-funded Opioid Misuse Prevention Project – overseen by Behavioral Health System Baltimore – The Hatcher Group turned draft advertising concepts developed by another firm into polished ads and executed a full-blown outreach campaign on the risks of opioid abuse, with a focus [...]

Medicaid Supports Maryland

DESIGN & CREATIVE: PUBLIC HEALTH & WELLNESS Medicaid Supports Maryland Project Overview Collaborating with Consumer Health First, The Hatcher Group launched Medicaid Supports Maryland as a non-partisan, public education initiative to demonstrate the importance of ongoing funding for Medicaid in Maryland. From a campaign logo and website development to postcards, social media graphics and a [...]

National Association of Area Agencies on Aging

DESIGN & CREATIVE: SOCIAL JUSTICE & DEMOCRACY National Association of Area Agencies on Aging Project Overview For the National Association of Area Agencies on Aging, we designed an ad campaign that informed older adults and people with disabilities about their transportation options in an empowering and engaging way. For this project, image research and selection [...]

Binge Drinking Awareness campaign

CASE STUDY: PUBLIC HEALTH & AWARENESS BHSB + SAMHSA The Challenge Behavioral Health System Baltimore (BHSB) received a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Maryland’s Behavioral Health Administration to use evidence-based messaging to educate young people in Baltimore City about the dangers of binge drinking. PROJECT SCOPE Print [...]

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