Director (Education Sector)

May 25, 2022

The Hatcher Group seeks to hire a talented senior communications and marketing professional with relevant content experience to help support and manage projects within our core sector of K-12 and higher education.  The ideal candidate is a meticulous project manager, strategic thinker, effective communicator, and purpose-driven team player who is passionate about advancing clients’ missions.

Hatcher leads strategic marketing, communications, and outreach campaigns for foundations, nonprofit organizations and coalitions, institutions of higher education, and state and federal agencies. We embrace work that expands opportunity and spurs actions that lead to real change.

The successful applicant will work directly with clients and lead collaborative teams that develop and implement a wide range of communications and marketing strategies, plans, and tools. The role is ideal for professionals with a background in education-related communications as well as agency experience. This position is well-suited for someone who wants to be part of a talented, committed, and collaborative firm that is growing. This person will work closely with the leadership team to meet the needs of existing clients and help cultivate new opportunities. The preferred location is within reasonable commuting distance to any of our office locations for occasional in-person collaboration.

Essential Duties and Responsibilities:

  • Manage large-scale, integrated client engagements
  • Supervise project teams to deliver high-quality products on time and on budget
  • Provide subject matter expertise in our core sectors and leadership in communications and marketing
  • Support business development activities, including proposal development and thought leadership
  • Develop and implement strategic marketing and communications plans that advance clients’ goals through earned and paid media, social media, events, and other tactics
  • Write and edit content, including marketing plans, press releases, media advisories and other materials, identify media prospects, and pitch media outlets
  • Lead client-facing strategy sessions, workshops, and other presentations
  • Coordinate with creative, graphic design, and video teams to create high-caliber materials
  • Coordinate with digital team to develop and implement effective social and digital media strategies
  • Contribute positively to a team environment rooted in the firm’s core values, upholding our community guidelines

Qualifications and Skills:

  • 7+ years of marketing and communications experience, including managing staff and leading teams, preferably at an agency
  • Knowledge of the education and youth development fields and experience in communications involving education policy, practice, or advocacy
  • Experience communicating about education equity and racial and social justice issues
  • Ability to translate complex policy and data for professional and mainstream audiences
  • Excellent client-management skills and ability to manage multiple projects
  • Outstanding writing skills and expertise in different types of writing
  • Strong messaging and framing skills and an understanding of how to reach diverse audiences
  • Demonstrated experience developing and implementing marketing and outreach campaigns
  • Experience with media relations and ability to generate press coverage for clients
  • Ability to manage and mentor junior staff
  • Experience and interest in networking and pursuing new business

About The Hatcher Group

The Hatcher Group is a full-service communications and marketing firm, powered by purpose. We are hard-working, visionary strategists with big hearts who delight in the power of communications and good ideas. Our award-winning team includes persuasive storytellers, smart digital media strategists, savvy public relations professionals, accomplished multimedia designers, inventive visual artists, inspired event planners, and compassionate policy advocates.

Our proud commitment to building a diverse, equitable, and inclusive workplace drives our organizational culture and allows us to deliver exceptional work. 

The Hatcher Group is a Women-Owned Small Business (WOSB) headquartered in Bethesda, Maryland, with offices in Baltimore and Annapolis.

Hatcher is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How to Apply:

Please send resume and cover letter to info@thehatchergroup.com.

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