Challenge

In 2007, Congress was negotiating the Farm Bill, which included funding for Food Stamps (now known as the Supplemental Nutrition Assistance Program—SNAP).

Strategy

In order to draw attention to the serious need for increased nutrition benefits for thousands of low-income families, The Hatcher Group organized the Food Stamp Challenge on Capitol Hill. At the time, the average Food Stamp benefit was $3 per person per day. We challenged members of Congress to live for one week on $21 for food. Through toolkits, a blog and media events, including a grocery store trip for legislators, the Challenge gained national attention.

Result

By humanizing life on food stamps, the Food Stamp Challenge helped make the case for increased funding. The Farm Bill that went into effect Oct. 1, 2008, invested $10.3 billion in nutrition programs, and the American Recovery and Reinvestment Act temporarily further increased benefits.

Website: foodstampchallenge.typepad.com

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