Hatcher Honored with 44 Awards in 2020

By Rachel Cain, Senior Associate

At Hatcher, we continually strive to create meaningful and beautiful communication tools that help our clients achieve their goals. Our desire to see results for the communities our clients tirelessly serve and support drives our strong work ethic. Going above and beyond in pursuit of real impact isn’t something we sometimes do; it’s our everyday. We’re thrilled to announce that during 2020, Hatcher won an unprecedented 44 awards for excellence in our communications, design, marketing, web, and video work.

The work we do at Hatcher is only possible because of our mission-driven clients’ commitment and passion. Being recognized is more than an opportunity to take pride in our work: it raises the profile of our clients’ work and missions. This past year, our excellence was acknowledged by the dotCOMM Awards, Graphic Design USA, American Web Design Awards, MarCom Awards, and Maryland PRSA Best in Maryland Awards.

The winning work includes integrated marketing, social media, videos, logo design, and earned media campaigns. These awards are a testament to what is possible when passion and curiosity fuse in pursuit of a common goal – when we are powered by purpose.

2020 marked Hatcher’s first entry in the prestigious Maryland PRSA competition. Our team was honored to receive the Best in Maryland Award for a video we produced for Afya Baltimore, as well as an Award of Excellence for our Maryland 529 marketing campaign.

Hatcher created the four-minute documentary-style video for Afya Baltimore as part of a strategic communications plan to introduce prospective parents and students to the Afya Baltimore network of public charter schools. Using the power of storytelling to communicate Afya’s philosophy and create a unified identity for Afya’s three unique public charter schools, the video focused on the “Afya Way” – a learning model that emphasizes social and emotional development alongside physical health.

For the award-winning Maryland 529 campaign, we developed and executed a comprehensive marketing plan that included detailed audience personas, key performance indicators for each campaign, and messages to reach audiences throughout Maryland. Tactics included paid advertising — digital, TV, radio, billboards — print brochures, and public relations outreach, as well as social media and influencer engagement, which grew MD529’s brand across Facebook and Twitter. Our digital ads targeted Marylanders based on interests, location, and previous website browsing history across Facebook, YouTube, and Google Search.

A full listing of the 2020 winning projects includes:

Graphic Design USA American Web Design Awards

  • 100,000 Opportunities Initiative: Advertising and Promotions
  • American Heart Association: Advertising and Ad Campaigns
  • America’s Promise Alliance: Infographics
  • America’s Promise Alliance: Social Media
  • Arkansas Campaign for Grade-Level Reading: Social Media
  • Behavioral Health System Baltimore: Advertising and Ad Campaigns
  • Maryland 529 Plan: Video
  • Million Acre Challenge: Branding and Identity Program
  • National Assessment Governing Board: Video
  • Open Society Institute – Baltimore: Internet Design
  • OSI-Baltimore: Advertising and Promotions
  • RISE Partnership: Brochures and Collateral
  • The Hatcher Group: Branding and Identity Program
  • The Hatcher Group: Video
  • VA Office of Connected Care: Logos and Symbols

MarCom Awards

Platinum

  • Aspen Institute: Print Report
  • Baltimore Votes Coalition: Strategic Communications
  • Maryland 529: Strategic Communications
  • Maryland 529: Video
  • Maryland Pesticide Education Network: Print Infographic One-Pager

Gold

  • 100,000 Opportunities Initiative: Strategic Communications
  • America’s Promise Alliance: Video
  • America’s Promise Alliance: Print Report
  • Aspen Institute: Print Report
  • National Multiple Sclerosis Society: Video
  • Open Society Institute – Baltimore: Print Report
  • U.S. Census Bureau: Event/ Strategic Communications

Honorable Mention

  • Advance Democracy: Pro Bono
  • Afya Baltimore: Video
  • News Literacy Project: Social Ad Campaign, Coronavirus Misinformation
  • News Literacy Project: Social Ad Campaign, Super Tuesday Misinformation

dotCOMM Awards

Platinum

  • America’s Promise Alliance: Social Media Campaign
  • Baltimore Votes by Mail: Digital Media Campaign
  • Maryland 529: Integrated Marketing Campaign

Gold

  • Maryland Pesticide Education Network: Social Media Marketing
  • National Youth Hiring Day: Digital Marketing Campaign
  • National Youth Hiring Day: Earned Media
  • Tobacco Free-Kids Maryland Campaign: Social Media Marketing

Honorable Mention

  • Baltimore Votes, Party at the Mailbox: Social Media Marketing
  • National Assessment Governing Board: Social Media Marketing
  • News Literacy Project: Social Media Marketing
  • World Food Safety Day “Thank You”: Pro Bono
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