CASE STUDY: Public Health
Working to Make Howard County Healthier
The Horizon Foundation, the largest independent health philanthropy in Maryland, is committed to improving physical and mental health in Howard County through innovative initiatives, collaborative partnerships, strategic grantmaking, and thoughtful advocacy. Horizon came to The Hatcher Group looking to better communicate about its the work and its various programs to improve engagement in Howard County and across Maryland.
Design & Creative
Messaging & Branding
The Hatcher Group, which has successfully partnered with the Horizon Foundation for several years, developed a strategic communications plan. We worked with the board and the staff to create messaging that reflects the organization’s evolving work and mission in a clear, concise, and credible manner. We did media outreach to highlight key Horizon initiatives and implemented digital media strategies, including promoting Horizon’s “Emotional Support Human” mental health campaign. We also developed a crisis communications plan for leadership. In addition, we created a compelling 20th anniversary video and assisted with event planning.
- Strengthened the Horizon Foundation’s communications work both internally and externally
- Horizon’s staff are better able to talk about the Foundation’s work and are prepared for communications crisis
- People are more aware of Horizon’s work and its key programs through digital strategies and targeted media outreach, including placements in the Baltimore Sun and local media