CASE STUDY: EDUCATION

U.S. Census Bureau Statistics in Schools

2020 Census “Everyone Counts!” Fall Festival in Memphis

Overview


On October 28, 2019, the 2020 U.S. Census Bureau’s Statistics in Schools (SIS) program held a fall festival in Memphis at the Liberty Bowl for 1,000 5th graders from across the city. The goal was to raise awareness about the 2020 Census and promote new SIS classroom resources. With just six weeks to prepare, The Hatcher Group planned and executed an impactful, high-energy, hands-on learning event that raised the profile of SIS, promoted the 2020 Census, and gave students a special day they wouldn’t forget.

PROJECT SCOPE

Strategic Communications
Digital Strategies
Events
Media Relation

Video Production

Our Strategy


The Hatcher Team worked closely with our partners to:

  • Plan engaging and dynamic student activities and games using SIS materials
  • Train and deploy nearly 200 volunteers and staff
  • Conduct national and local media outreach
  • Design eye-catching signage and game materials
  • Plan and conduct outreach to local elementary schools
  • Coordinate infrastructure, rentals, and vendors, including meals for 1,000 students and chaperones
  • Manage day-of logistics and event execution

Our Impact


  • 1,000 5th grade students from across Memphis attended the event
  • We designed and oversaw production of more than 8,000 printed materials
  • Special guests included Steven Dillingham, U.S. Census Bureau Director; Joris M. Ray, Superintendent of Shelby County School District; and David Osmond, musician and TV personality
  • Extensive local and national television, print, and radio coverage, including: coverage in S. News & World Report, The Washington Post, Yahoo! News, and local TV and radio affiliates for ABC, NBC, and NPR; Associated Press story was reproduced in 153 outlets
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