Crisis Communication

Because it’s not if, but when a crisis will strike.

Our experienced staff of strategic communications professionals have in-depth knowledge of both crisis communications and the world of nonprofits.

At The Hatcher Group, we care about our nonprofit partners and we want to make sure you are prepared. Thinking through the fundamentals of a crisis will save valuable time in the event of a disaster. This may include identifying risks, determining the crisis team and their respective roles, and drafting holding statements.

We know it takes a long time to build a solid reputation, and just one bad incident can jeopardize everything. Having a plan in place will help your organization protect your reputation, your ability to carry out your mission, and ultimately your bottom line.

Nonprofits are often understaffed, and thinking proactively about the risk of crises can be considered a luxury. In today’s world, it’s a necessity.  We have had so many clients call in the midst of a crisis to say “we can’t believe we didn’t see this coming.” We want to make sure you are prepared and able to weather the storm.

We have great experience with national and regional clients and packages to fit your budget:

  • One-day workshop on crisis communications planning: One-day workshop with a nonprofit’s leadership and/or communications team. The Hatcher Group will provide tools and materials for the organization to prepare a detailed crisis communications plan.
  • Crisis communications plan: The plan will include objectives and basic policy for handling a crisis, crisis communications team roles and activation, crisis communications checklists to use before, during and after a crisis, and holding statements.
  • Crisis communications training: Once the plan is complete, we can conduct group training and an in-person tabletop crisis drill in which we simulate possible crises and run through scenarios about how to respond.
  • Spokesperson coaching and media training: Conduct media training for the 1-3 staffers designated as likely spokespeople; this will include reviewing footage of simulated on-air interviews.
  • On-the-ground crisis support: Should a crisis occur, The Hatcher Group will:
    • Coordinate and prep spokespersons.
    • Handle media relations.
    • Draft and send statements to the media and the public.
    • Monitor the news and digital activity. Set up targeted Twitter feeds and Google alerts around the organization and its issues to ensure awareness of breaking news and help inform appropriate responses.
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