Kristen PetersonSenior Director, Communications

Kristen joined The Hatcher Group in March 2016 and currently manages a broad range of clients, such as the National Fish and Wildlife Federation and 1199SEIU, a labor union. Kristen also manages The Hatcher Group’s crisis communications services, which includes developing crisis communications plans before a crisis occurs and providing on-the-ground support after a crisis strikes.

Prior to joining the firm, Kristen was the senior manager of strategic communications for the Maryland Department of Natural Resources, where she developed and executed communication plans to advance the department’s mission. Kristen also enhanced departmental communications materials—translating technical information into clear, concise and compelling copy. She managed messaging and media relations for significant state and regional environmental issues, including restoring the Chesapeake Bay and adapting to climate change.

In addition to her work for Maryland, Kristen worked in communications, crisis communications and media relations for several Fortune 500 companies, including Stanley Black & Decker in Towson, Maryland—where she worked with nonprofits, overseeing her division’s charitable giving program—and Sun Life Financial in Boston, Massachusetts and Waterford, Ireland.

She has a Graduate Diploma in Journalism/Media Communications from Griffith College Dublin and a bachelor’s degree in communications from Villanova University.

 


PASSIONS THAT BENEFIT MY CLIENTS

  • Learning: “I never learned anything talking. I only learn things when I ask questions.” –Lou Holtz, coach
  • Being prepared, especially for a crisis: “It takes a lifetime to build a reputation and only a few seconds to destroy one.” -Unknown
  • Writing: “No matter what people tell you, words and ideas can change the world.” –Robin Williams, actor
  • Contributing to the greater good: “Few will have the greatness to bend history itself, but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.” –Robert Kennedy, U.S. Senator
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