Jesse Trahan

Senior Director

Jesse Trahan has more than 25 years of experience in strategic marketing, branding, advertising, digital, and website design. 

Before joining The Hatcher Group, he operated The Trahan Agency, a consultancy focused on helping small to mid-sized businesses go to market, brand, and sharpen their competitive edge. In addition to his agency background, Jesse has experience with nonprofits, government, and higher education including 16 years of enrollment marketing with Loyola University Maryland, Towson University, and Penn State University.   

Jesse holds an MBA from Penn State University and a B.S. in Mass Communication from Towson University. His son, Harrison, is a computer science major and an NCAA Division I wrestler at Brown University. His daughter, Sophia, is a student and lacrosse standout at McDonogh School in Owings Mills, Maryland. 


  • Curiosity! I love learning about a client’s business, goals, and industry. 
  • Research! I love slicing and dicing data to mine audiences, strategies, and storylines. 
  • Branding! I love helping clients explore and understand the power of their brand. 
  • Wrestling and women’s lacrosse! I love watching my kids compete. 

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