Roxanna Pautienus

Vice President

Roxanna Pautienus is a leader and supervisor at The Hatcher Group with 24 years’ experience in the marketing industry, including experience developing integrated marketing strategies for healthcare organizations, government agency recruitment branding, and corporate branding. She has more than 15 years of management experience leading account managers, creative, social media, and media teams. Accomplished in evaluating metrics and marketing campaign results to adjust strategies, Roxanna optimizes campaigns to achieve investment goals.

Before joining the Hatcher team, Roxanna was the Vice President – Client Services for Horne Creative Group. She supervised all client accounts and was responsible for developing and overseeing each client’s integrated marketing strategy, return on investment measurement, and financial objectives. Roxanna managed day-to-day collaboration, and oversaw and managed the account team, social media team, and media team – a total of seven employees. She also supported all existing customer growth and new business sales. Roxanna has a Bachelor of Fine Art in graphic design and a Bachelor of Science in art education from James Madison University. She grew up in Alexandria and currently lives in Charlottesville, VA with her husband, daughter, and son.


  • Creativity is the center of all ideas.
  • There is a strategy to overcome all challenges.
  • Always be kind and remember people have good intentions.


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