The U.S. Fish and Wildlife Service (“the Service”) is the federal agency that manages national wildlife refuges, protects endangered species, manages migratory birds, and restores nationally significant land areas.
Hatcher developed a communications strategy and implementation plan for the U.S. Fish and Wildlife Service (the Service)’s External Affairs office. This plan will help the Service grow external audiences, achieve its communications goals, and advance its important mission to conserve and protect fish, wildlife, plants, and their habitats for the continued benefit of all Americans.
Hatcher started with research: We interviewed internal team members and partners, surveyed internal staff, and completed an audit of communications tools, including social media. We also held a messaging session to develop compelling messages about the Service’s important work. We developed and presented a findings and recommendations document based on our research to Service leadership. Next, based on this document and feedback from the Service, the Hatcher team drafted a communications strategy and implementation plan. The communications strategy laid out the Service’s multi-year communications goals, objectives, target audiences, and strategies for reaching those audiences, as well as identifying areas for growth. The implementation plan outlined the Service’s communications capabilities and identified specific tactics, timelines, and actions in support of the strategy.