Lindsey Heyl
Art Director
Designer. Communicator. Creative Connector.
Lindsey Heyl is a designer who believes in the power of storytelling through design. With over 25 years of experience, she combines strategic communication with a deep passion for creativity to turn complex ideas into captivating visuals. Her journey spans from the Peace Corps to the boardrooms of high-profile organizations, all while fostering a unique approach that bridges cultures, sparks inspiration, and leaves a lasting impact.
Before joining The Hatcher Group, Lindsey served as Senior Graphic Designer at the Association for Supervision and Curriculum Development (ASCD), where she led the design of books, campaigns, reports, and websites. Her portfolio also includes extensive freelance work with high-profile clients like the U.S. Chemical Safety Board, U.S. Geological Survey, National Geographic, and the Smithsonian Botanic Garden.
Lindsey holds a degree in public relations from Northern Arizona University and studied international communications at Hanze University in the Netherlands. Following graduation, she joined the Peace Corps and taught English in Kyrgyzstan, gaining a deep appreciation for cultural connection and adaptability. Later, she earned her BFA in graphic design from George Mason University, graduating with distinction and receiving the Outstanding Undergraduate Graphic Design Award.
A firm believer in community and lifelong learning, Lindsey has served on the board of AIGA DC, contributed to the AIGA DC Continuum Scholarship Fund, and now sits on the board of the Western Maryland Climbing Coalition.
PASSIONS THAT BENEFIT MY CLIENTS
- Diving Into New Experiences – From navigating a new culture and language in Central Asia to plunging into glacier-fed waters in the Fjords of Norway to exploring the warm, crystal-clear waters of the Galápagos Islands, Lindsey seeks out wonder, connection, and fresh creative fuel. She embraces new experiences that stretch both her perspective and her creativity.
- Grounded Inspiration – Whether gathered around a campfire with her three kids, gliding across the local skating rink, tubing down the Potomac, or learning to ride a motorcycle, Lindsey finds creative sparks in everyday moments and personal challenges that fuel her work.
- Motto to Live By – “Do not go where the path may lead, go instead where there is no path and leave a trail.” — Ralph Waldo Emerson; Courage is the birthplace of confidence.” — Debbie Millman