The Hatcher Group team saw an opportunity to capitalize on widespread interest in the topic of social and emotional learning. By targeting a variety of audiences — including researchers, philanthropists, policymakers, business leaders, youth development experts, educators, parents, students, and our partner organizations — we knew we could create a more comprehensive portrayal of the roles that social and emotional skills play in learning.
Hatcher ran targeted ad campaigns on social media to drive traffic to the report and recommendations and to drive registrations for the report release livestream. We created an online social media toolkit so that more than 80 partner and other organizations could easily share social content with their constituencies. Our digital team also live-tweeted from the Aspen Institute, bringing the event presentation to a nationwide audience.
Hatcher built and promoted a microsite to house the Commission’s final report and supporting materials.
In addition to providing PR and strategic communications support, we edited, designed, and produced 13 Commission publications, all aimed at different key audiences. We managed the Learning Is Social and Emotional blog on Education Week, conceptualizing, writing, and editing posts.