Flavored tobacco products have created a public health emergency in Maryland. Flavors like mint, gummy bear, and cotton candy can lure children into a lifelong struggle with tobacco addiction. Young people of color and those in LGBTQ communities are particularly targeted. Flavored tobacco has also fueled the use of electronic smoking devices, also known as e-cigarettes or vapes, by Maryland youths. The Campaign for Tobacco-Free Kids chose The Hatcher Group to spearhead a three-month communications and outreach campaign designed to persuade policymakers, engage the media, and inspire grassroots advocates to support comprehensive legislation ending the sale of all flavored tobacco products in Maryland during the Maryland General Assembly’s 2020 legislative session.