Our marketing work for Maryland 529 included digital, TV, radio, and billboard advertising as well as social media and influencer engagement, which grew Maryland 529’s brand on Facebook and Twitter. Our digital ads on Facebook, YouTube, and Google Search targeted Marylanders based on their interests, location, and browsing history.
Hatcher partnered with Rafferty Weiss to produce two 30–second TV commercials and several radio spots. We also created a series of motion graphic videos highlighting the benefits of Maryland 529 plans.
As part of a broader refresh of marketing and advertising, we created a suite of new and updated materials, including an enrollment kit, annual report and summary, infographics, photography, brochures, animated GIFs, motion graphics, and other campaign collateral.
We held a photo shoot that yielded visual assets that could be used across campaigns throughout the state.
Hatcher continues to refine and optimize its support for Maryland 529 based on analytics and regular reporting to ensure the most efficient use of the client’s resources. Here are just some of the results: