Hatcher helped launch the grassroots coalition, comprised of more than 100 organizations and institutions — including health care providers, consumers, parents and labor, environmental, agricultural, and religious groups. We helped brand and build visibility for the coalition, which works to protect the public and the environment from toxic pesticides. Employing smart communications strategies and tools, compelling messaging, award-winning designs, and trusted spokespeople, we helped the coalition pass much-needed legislation to protect Marylanders and the environment from toxic pesticides.
Hatcher developed the organization’s logo and name, the Smart on Pesticides Coalition, and created compelling materials including infographics, fact sheets, and videos to educate the public and policymakers about important legislation to curb toxic pesticide use.
Hatcher helped the coalition develop creative communications strategies to protect bees and other pollinators, species that are dying at alarming rates across Maryland. In 2016, we created a campaign that had beekeepers from across the state “swarming” to bill hearings and floor debates, lobbying legislators. Beekeepers talked to reporters, wrote opinion pieces, and inspired social media support. No one can tell the story of how devastating these unsustainable bee and pollinator losses were — and what they mean for our food supply, economy, and public health — better than the beekeepers themselves. But their actions got results: In 2016, Maryland became the first state to ban consumer use of neonicotinoid pesticides, a nicotine-related insecticide known to harm bees, birds, and other pollinators. And in 2021, the state closed a loophole in the bill. Moral: Never underestimate the power of a trusted spokesperson.
To build visibility of the coalition’s important work, Hatcher developed targeted media lists, pitched top environmental and health reporters, and wrote press releases, Op-Eds, and Letters to the Editor. This resulted in major media coverage in targeted outlets across Maryland and throughout the country. We also placed ads in key legislator’s local papers with tailored messaging to foster support for legislation.
For each piece of legislation, Hatcher implemented strategic social media campaigns linked to action alerts and other online advocacy content. Social media content included compelling messaging and attention-grabbing designs with motivating calls to action. We also added thousands of followers on social media and grew the coalition’s email lists to thousands of individuals.