CASE STUDY: ECONOMIC OPPORTUNITY

Spotlight on Poverty & Opportunity

Shining a Spotlight on Poverty and Opportunity

Overview


Despite rising inequality, policymakers and the media too often overlook the needs of low-income people. The Hatcher Group helped launch Spotlight on Poverty and Opportunity in 2007 to bring attention to the issues the tens of millions of Americans living in poverty face every day, establishing a nonpartisan platform to find real solutions.

PROJECT SCOPE

Strategic Communication
Digital Strategies
Events
Media Relations

Our Strategy


The Hatcher Group and a team of consultants launched Spotlight in 2007 in an effort to encourage that year’s presidential candidates to talk candidly about poverty and economic opportunity. Since then, Spotlight has evolved into a unique nonpartisan platform for policymakers, journalists, researchers, and advocates to find and share resources and solutions to poverty in America. The Hatcher team:

  • Oversees a weekly newsletter that reaches nearly 10,000 subscribers
  • Manages national Spotlight-sponsored events on issues such as the impact of poverty on the 2016 elections
  • Writes social media and blog posts that distill the latest news and research and find the “poverty angle” on headlines
  • Supports the 2018 launch of an original journalism project, partnering with news organizations to cover local and regional poverty-related issues exclusively for Spotlight
  • Developed and maintains a 50-state data map tracking dozens of indicators on poverty, inequality, racial equity, and more

Our Impact


Since its 2007 launch, Spotlight has attracted interest from public figures who contribute commentaries to the website and rely on Spotlight as a one-stop shop on poverty and opportunity. Some other highlights include:

  • Received more than 120,000 pageviews in 2018, an increase of more than 28%
  • Acquired more than 21,000 followers on Twitter
  • Newsletter open and click-through rates of 20% and 16% respectively
  • “I like Spotlight’s focus on problem-solvers – it provides a real contrast with the modern partisan media.” – Michael Gerson, op-ed columnist, Washington Post
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