Abby Ling

Abby is a Marketing and Communication Senior Associate with a passion for storytelling. 

Before joining The Hatcher Group, Abby developed her marketing prowess and interest in promotional narrative at a variety of creative agencies. She has assisted a number of small businesses and public figures with Caandor Labs, and luxury brands and services with the sister companies Spring Studios and Spring place. She built her clients’ social media plans and managed their copywriting and editing for online consumption. Her repertoire of clients includes program leaders, real estate business owners, and DC-local political candidates. 

She began her career at Hatcher as a Communications Intern in the summer of 2021 before returning as a Marketing and Communications Associate at the start of 2022. She supports the Communications Team on several client accounts and assists on internal projects. 

With a life that revolves around writing, Abby graduated from American University in the fall of 2021, earning her BA in English Literature with a concentration in Creative Writing and a minor in Marketing. Proficient in storytelling and a drive to always find that catchy hook, she strives to inspire and create change through her words. 

PASSIONS THAT BENEFIT MY CLIENTS

• Persistence: A task is not completed until done to the best of my ability 
• Promoting productive discourse – communicating with those around you is the best way to understand the world 
• Confidence that everyone has a unique story to tell and fostering space for them to be shared 
• Words to live by: “A teacher can never truly teach unless he is still learning himself” – Rabindranath Tagore