Clare Burnside

Clare Burnside, director, has over a decade of experience driving high-impact, equity-centered public engagement strategies for federal agencies, nonprofits, and health care organizations.

At Hatcher, she works primarily with the U.S. Department of Veterans Affairs (VA), leading national, multi-media engagement initiatives to increase Veterans’ awareness and access to digital health technologies.

Before joining Hatcher, Clare held several roles with the VA, supporting digital health engagement and directing national communications to advance Veteran suicide prevention research, policy, and awareness. Earlier in her career, she served as the marketing and communications coordinator at the Wisconsin Association of School Business Officials (WASBO), a nonprofit serving Wisconsin’s school business professionals, where she managed communications, events, and public policy outreach.

Clare earned a bachelor’s degree in public relations and marketing from the University of Wisconsin – Platteville and holds a Project Management Professional (PMP) certification.

PASSIONS THAT BENEFIT MY CLIENTS:

• Advocating for those who served. Bringing a deep commitment to Veteran advocacy to every engagement, I ensure communications strategies are meaningful to the communities they’re designed to reach.
• Telling stories that move people. Believing that authentic storytelling is the most powerful way to drive awareness and action, I craft narratives that resonate with diverse audiences and inspire genuine engagement.
• Turning strategy into results. Leveraging a collaborative approach and project management expertise, I help clients keep complex initiatives organized and moving from big-picture vision to real-world impact.