Jenny Beard

Vice President

Jenny Pascaran Beard manages Hatcher Events and brings broad professional expertise from her work in museums, higher education, the environment and entertainment.

Prior to joining The Hatcher Group, Jenny was a communications strategist for the University of Maryland’s School of Architecture, Planning and Preservation. In this role, she managed the Environmental Finance Center’s overall communication efforts for its work in community resilience, sustainability, and environmental protection. She produced educational videos and stakeholder engagement events such as symposia, forums, town halls and meetings to advance communications goals. In addition, she was an event planner for the School’s 50th Anniversary Gala at the Library of Congress and led communications for the Diversity and Inclusion Committee.

Jenny is also an award-winning television producer, with more than 15 years of storytelling experience for networks including the Travel Channel, Discovery Channel, National Geographic, Bravo and TLC. She began her public affairs career at the Smithsonian Institution and the J. Paul Getty Museum. She managed community outreach efforts for the grand opening of the Getty Center, executing an inclusivity-driven events strategy that targeted educators, students and families through special receptions and a gala, as well as public workshops. She produced monthly Family Festivals which included multiple live performances and hands-on educational activities for more than 10,000+ visitors a day.

Jenny received her bachelor’s degree in journalism/public relations from the Philip Merrill College of Journalism at the University of Maryland.


  • Great storytelling – I love connecting universal themes within the human condition, but also sharing experiences that make us all unique
  • Curiosity – I am an advocate of lifelong learning and usually ask the most questions
  • Optimism – There are no obstacles, only opportunities
  • Food for everyone – Whole, healthy foods should be available equitably for the well-being of people and communities alike

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