Behavioral Health System Baltimore

BHSB’s Here2Help Hotline

Award Winner


Behavioral Health System Baltimore’s (BHSB) mission is to improve access to services that promote behavioral health and wellness. As part of that mission, BHSB funds a crisis hotline — originally called the Crisis, Information, and Referral Line — to serve as a single point of access for behavioral health services. Despite the crisis line handling more than 40,000 calls a year, given the community’s needs, BHSB believed the line was underused.


Strategic Communications


Digital Engagement



The Hatcher Group led BHSB through an extensive rebranding, beginning with a discovery process that included talking with stakeholders and holding internal brainstorming sessions. From this, Hatcher developed a new “Here2Help Hotline” name; a new “24/7 access to confidential advice and emotional support” tagline; and new marketing messages.





Postcards, Poster, and Magnet

Hatcher created a new inviting, energetic, and hopeful visual identity for the hotline and campaign collateral.

Bus Ads

To promote the Here2Help Hotline, Hatcher ran digital and transit ad campaigns.

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Our Impact

  • The ads received nearly 5.1 million impressions and resulted in more than 61,000 clicks to the website. 
  • Calls to the Here2Help Hotline increased by 100% compared to the first quarter of 2020.