Behavioral Health System Baltimore

BHSB’s Here2Help Hotline

Award Winner

Overview

Behavioral Health System Baltimore’s mission is to improve access to services that promote behavioral health and wellness. One of the activities BHSB funds as part of that mission is a crisis hotline  originally called the Crisis, Information, and Referral Line  to serve as a single point of access for behavioral health services. Despite the crisis line handling more than 40,000 calls a year, BHSB believed the line was underused, given the community’s needs. 

Capabilities

Strategic Communications

Branding

Digital Engagement

Creative

Strategy

Hatcher led BHSB through an extensive rebranding, beginning with a discovery process that included talking with stakeholders and internal brainstorming sessions. From this, Hatcher developed a new hotline name, “Here2Help Hotline”; a new tagline, “24/7 access to confidential advice and emotional support; and new marketing messages. 

Marketing

 

Logo

 

Postcards, Poster, and Magnet

Hatcher created a new visual identity for the hotline and campaign collateral that was inviting, energetic, and hopeful. 

Bus Ads

To promote the Here2Help Hotline, Hatcher ran digital and transit advertising campaigns. 

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Our Impact

  • The ads received nearly 5.1 million impressions and resulted in more than 61,000 clicks to the website. 
  • Calls to the Here2Help Hotline increased by 100% compared with the first quarter of 2020.