BHSB’s Here2Help Hotline
Overview
Behavioral Health System Baltimore’s (BHSB) mission is to improve access to services that promote behavioral health and wellness. As part of that mission, BHSB funds a crisis hotline — originally called the Crisis, Information, and Referral Line — to serve as a single point of access for behavioral health services. Despite the crisis line handling more than 40,000 calls a year, given the community’s needs, BHSB believed the line was underused.
Capabilities
Strategic Communications
Branding
Digital Engagement
Creative
Strategy
The Hatcher Group led BHSB through an extensive rebranding, beginning with a discovery process that included talking with stakeholders and holding internal brainstorming sessions. From this, Hatcher developed a new “Here2Help Hotline” name; a new “24/7 access to confidential advice and emotional support” tagline; and new marketing messages.
Marketing
Logo
Postcards, Poster, and Magnet
Hatcher created a new inviting, energetic, and hopeful visual identity for the hotline and campaign collateral.
Bus Ads
To promote the Here2Help Hotline, Hatcher ran digital and transit ad campaigns.
Our Impact
- The ads received nearly 5.1 million impressions and resulted in more than 61,000 clicks to the website.
- Calls to the Here2Help Hotline increased by 100% compared to the first quarter of 2020.