Hatcher supports the Governing Board’s strategic vision of making scores and other relevant data gathered by NAEP more visible, better understood, and more useful to core audiences and partners.
The relationship between Hatcher and the Governing Board has been collaborative and creative. Hatcher has become a trusted partner that not only develops material but also provides strategic counsel in challenging situations.
We showcase new Report Cards at major national release events. These live events take place in either Washington, D.C., or in communities selected for their relevance to the topic, such as a recent event on technology and engineering results held in Raleigh, part of North Carolina’s Research Triangle. Our approach to event presentations, panels, and videos involves showing students learning NAEP content in exciting ways. We also provide expert support for virtual events.
We highlight the progress states have made in NAEP over time in a series of case studies. Our case studies show how states with improving NAEP scores have taken NAEP into account in planning improvement efforts and to inform state assessment policy. These case studies have earned media coverage and a positive response from stakeholders and partners.
We keep NAEP in the national conversation through social media. We have increased the number and frequency of posts, expanded engagement with targeted audiences and partners, and added graphics and short videos highlighting results and information gleaned from the assessments.
We design and develop compelling graphics and videos that bring NAEP content to life, including social media graphics, event materials, and videos that highlight the importance of NAEP subjects. For instance, one recent video showed how students at a North Carolina middle school use technology to problem-solve.