Hatcher provides a full suite of communications services to support the Governing Board’s strategic vision to make NAEP scores and other relevant data more visible, better understood, and more useful to core audiences and partners.
The relationship between Hatcher and the Governing Board has been collaborative and creative, so much so that Hatcher has become a trusted partner who not only develops material, but also provides strategic counsel in challenging situations.
Hatcher showcases new report cards at major national release events, held in Washington, D.C., or in topic-relevant communities, such as a recent technology and engineering event in Raleigh (North Carolina’s Research Triangle). Our approach to event presentations, panels, and videos involves showing students learning NAEP content in exciting ways. We also provide expert virtual event support.
Drawing on our deep expertise in K–12 education, Hatcher writers explore state and urban school districts’ use of NAEP to guide education policy decisions. This knowledge allows the Governing Board to tell important stories, which in turn have earned extensive media coverage and a positive response from stakeholders and partners.
Our team uses social media to help keep NAEP and the Governing Board in the national conversation. We’ve increased the number and frequency of posts, expanded engagement with targeted audiences and partners, and added graphics and short videos highlighting results and information gleaned from the assessments.
The Hatcher team also designs and produces creative collateral that brings NAEP data to life with engaging social media graphics, event materials, and compelling videos, including a recent video that spotlights NAEP student achievement gaps.