The Aging and Disability Business Institute, led by the National Association of Area Agencies on Aging (n4a), supports community-based organizations in improving the well-being of older adults and people with disabilities. The Business Institute offers capacity-building tools and resources to help these organizations contract with health care entities, diversify their funding, and improve their business acumen. The Business Institute was looking to redesign its website, reorganize its extensive resource library, and update its assessment tools to better serve users.
The Hatcher Group conducted initial stakeholder interviews and surveys to better understand the pain points and requirements of the Business Institute’s most important users. Hatcher used these insights to create user personas and develop a holistic approach to the website design and organization that would meet the needs of key audiences. Hatcher then developed a visual design and user interface to improve the site’s user experience, enabling visitors to navigate through the Business Institute’s resources and tools more easily. The project culminated in the development of a fully refreshed site with a modern look and feel, featuring highly customizable built-in elements that allow the website to grow with the organization.
Developed a fully customizable website and tools that elevated the n4a Business Institute’s important resources and drastically improved the user experience for site visitors.