After meeting with stakeholders and holding a messaging session, Hatcher developed a message box to define the problem, solution, vision, and action to communicate about the policy. Hatcher provided messaging guidance, and an analysis of the communications landscape to effectively engage stakeholders. Our support included development of clear and concise talking points, proposed answers to questions, and materials for a range of audiences.
Throughout the contract, Hatcher provided communications guidance and support whenever necessary–proactively identifying opportunities to share. Hatcher continuously supported messaging and development and incorporated feedback from weekly meetings with key stakeholders and decision-makers.
Hatcher developed a brand guide and templates to create a visual identity around the climate policy that engages target audiences. The guide helped align colors, imagery, and graphics for all communication assets.
Using the brand guide, Hatcher created several different types of collateral to promote the climate policy: social media graphics, motion graphic video in English and Spanish with closed captioning, and policy one-pagers.