By Matt Anthes, Senior Vice President
The first six months of 2023 have been highlighted by the unexpected pace of digital transformation in the world. Artificial intelligence (AI) is gaining traction globally. According to Grand View Research, its market size is projected to reach $1.8 trillion by 2030, growing at a compound annual growth rate of 37.3% between 2023 and 2030. Silicon Valley’s early adopters are now joined by a fast-growing generative AI user base the world over. Though it’s tempting to jump on the bandwagon of AI-driven marketing strategies, Hatcher still believes in the power of human creativity, personalization, and empathy.
Make no mistake, however: Hatcher is at the forefront of innovation and fully recognizes AI’s transformative capabilities. With predictive analytics and other AI-powered tools, we can create campaigns that are innovative, efficient, and customized. But it’s no secret that AI, in its current iteration, isn’t known for its creativity. Yes, machines can crunch numbers and code with the best of them, but when it comes to connecting with audiences, they fall short. This is where Hatcher’s team of seasoned professionals shines.
Moreover, AI has created a pathway for meaningful social impact. Through data analysis and machine learning algorithms, AI can help identify and address societal challenges, ranging from public health to environmental sustainability. For example, AI-driven analytics can monitor and predict patterns in resource consumption, helping to devise more sustainable practices. At Hatcher, we recognize this potential and are committed to employing AI in ways that not only serve our clients but also contribute positively to society at large.
We have a distinct approach that leverages the combined strengths of both AI and human expertise. We use predictive analytics to identify customer behavior patterns, but we also know that personalization is key in today’s marketing landscape. That’s where our team’s years of communications and marketing experience comes in; we add the depth and nuance that machines cannot provide. We layer tech tools and algorithms with creativity and context to level up efficiencies and create winning strategies for our clients.
There is nothing wrong with embracing AI, but it’s not replacing Team Hatcher anytime soon. Our mantra is that AI is a tool, not the solution. We strike that delicate balance between slowly integrating AI-powered tools into client engagements and placing a heavy emphasis on human touch. By leveraging the strengths of both, we can create truly impactful campaigns that achieve our clients’ goals by amplifying their message and driving engagement.
We are Hatcher. We use the power of purpose to create campaigns that connect with audiences on a deeper level. We embrace AI, but do not lose sight of the foundational importance of Hatcher insights and execution. There’s no substitute for the creativity, personalization, and empathy that the award-winning team at Hatcher provides.