When the going gets tough, the tough get going. That certainly would be a top contender for 2020’s tagline, but it’s also proven to be an affirmation of the close partnerships we create and maintain with our clients. During difficult times or when faced with formidable challenges, it is natural to rely on what and who you know. We’ve learned this applies to word of mouth, as well, with longtime clients referring new ones seeking help with consequential work. Our reputation precedes us, as they say, and we’re eager to prove them all right.
Case in point is a digital campaign we executed to connect families in need with financial support during the pandemic. In this issue of Spark, you’ll read about our work with the Center on Budget and Policy Priorities to reach non-tax filers about claiming their CARES impact payment before the deadline this month. We also share our experience helping America’s Promise Alliance advance its role as a virtual megaphone to youth voices, especially as it relates to the toll of COVID-19 on young people. Finally, with many thought leaders as clients, we take on the value of an often elusive earned media tactic – the op-ed – and discuss how to make an effective argument.
As we enter the season of gratitude, we are grateful for the opportunity to do meaningful and impactful work with amazing people.
All our best,