At Hatcher, we believe that any successful engagement is rooted in a deep understanding of our client and research. We started the engagement by reviewing CBCF’s communications and design materials to gain an understanding of their strengths and opportunities for growth. We delivered an audit of their media presence, digital footprint, visuals, and website, as well as survey and stakeholder interview results, which informed our strategy throughout the engagement.
We drew on our communications and design expertise to deliver a new brand and creative that spoke to CBCF’s mission and vision for the future. The new logo, based on a Capitol Building dome painting, takes a unique perspective on CBCF’s work and highlights its goal of lifting the Black community to new heights. After rounding out the rebrand, we created a new website and suite of materials, including videos and motion graphics, event promotional materials, a PPT template, and digital advertising.
Our team of UX/UI experts redesigned CBCF’s website to align with the new branding and provide a user-friendly experience.
We edited and produced a four-minute video for CBCF’s Sojourner Truth Legacy Project event, which featured members of the Congressional Black Caucus reading “Ain’t I a Woman” by Sojourner Truth and discussing her lasting legacy on Black women. We also produced three videos for CBCF’s 50th Anniversary to air during BET’s Phoenix Awards in September 2021, as well as a video for CBCF’s Annual Legislative Conference, Black Excellence Unparalleled —Pressing Onward in Power, also in September 2021.