After leading a branding session, Hatcher developed an award-winning logo and branding style guide. Hatcher’s design team provides ongoing support to ensure that all Million Acre Challenge assets align with the established branding.
Hatcher leads the public outreach work for the project, educating audiences and promoting adoption of soil health best practices. To date, we’ve collaborated with our partners to establish Million Acre Challenge’s mission, vision, and values; to create new branding and a Graphic Design USA award-winning logo; to reach farmers who may want to join the challenge; and to launch new social media platforms and a website so we can better share information.
We’re also working to help tell the stories of farmers who are exploring new (and old) ways to increase soil health — and improve their bottom line. We’re also educating consumers about why they should consider supporting farmers working to improve their soil.
Hatcher designed, created, and maintains the Million Acre Challenge’s website using WordPress. Hatcher’s in-house web developer led a training session on how to make edits to the site and continues to offer back-end support.