Last year, on what started out as a lazy Saturday January morning in Hawaii, an official alert began flooding TV and radio airways and cellphones at 8:00 a.m. warning of an incoming ballistic missile threat. The alert concluded “This is not a drill.” It took 17 stress-filled minutes before the “false alarm” was finally issued by the governor. He later admitted that he knew within the first two minutes that it was an error, but he couldn’t hop on Twitter and tell everybody — because he didn’t know his password and couldn’t locate it.
Though that’s an extreme example of the dangers of not being prepared, it serves as a good reminder of how something simple like knowing where your passwords are stored can save you in a crisis. Enhancing digital security is just one of our top tips for what should be in your crisis communications plan.
Here are some others:
To learn more about what you need to do to get ready for the inevitable (it’s not if but when), watch our webinar on how to prepare your organization for a crisis and what to do when one occurs.
You can also download the presentation here.
We’d love to help your organization prepare for or weather a crisis. E-mail Kristen@thehatchergroup.com now for more information.